Business Intelligence & Decision Analysis — Six-Month Professional Course
School: FINCOM Paris | Paris Business School. Duration: Six months. Programme code: ESPAST-C18.
Course Overview
Learn to define organizational information needs, legally collect and verify multi-source information, and develop competitive and business analysis. The course trains source evaluation, reasoning, and briefing management capabilities.
Learning unfolds around a complete case, progressively developing problem analysis, process documentation, and final outcomes. This course is not a compression of Bachelor or MSc into six months, but concentrated training in the specific capabilities outlined in this course.
Target Audience and Application Requirements
Strong reading, logic, and written communication skills are essential; applicants from diverse professional backgrounds are welcome. Applicants submit personal information, CV or learning history, and learning motivation; if the course involves creative work or technical foundations, applicants may attach portfolio or project materials. The course team will assess whether supplementary foundation learning is needed based on submitted materials.
Learning Objectives
- Able to identify information needs.
- Able to evaluate multi-source evidence.
- Able to develop analysis supporting decisions.
Learning Modules
| Module | Learning Tasks and Outcomes |
|---|---|
| 1. Business Needs and Problems | Identify case problem, organize foundational concepts and applicable conditions. |
| 2. Sources and Collection Boundaries | Organize case materials, explain sources, quality, and information gaps. |
| 3. Information Verification | Complete exercises using learned methods, retain process and revision records. |
| 4. Competitive and Events Analysis | Apply methods to project, explain choices and constraints. |
| 5. Decision Scenarios | Compare or test options, form evidence and improvement recommendations. |
| 6. Briefing and Communication | Integrate outcomes, submit report or portfolio and participate in review. |
Six-Month Learning Schedule
Months 1–2: Study Business Needs and Problems and Sources and Collection Boundaries, identify case and prepare materials, complete foundation exercises.
Months 3–4: Deepen Information Verification and Competitive and Events Analysis, complete phase applications, receive feedback and revise methods or options.
Months 5–6: Complete integrated project around Decision Scenarios and Briefing and Communication, organize outcomes and conduct final review.
Practical Project
Complete an industry or business intelligence case, submit source records, analysis, and decision brief. Outcomes must explain personal contribution, materials used, analysis or production methods, results, and limitations. Team tasks are individually assessed for personal outcomes; participation in team activities does not substitute individual assessment.
Teaching Methods
The course combines method instruction, case exercises, project feedback, and final review. Online learning applies to materials, calculations, digital production, and document collaboration; tasks requiring photography, rehearsal, physical objects, or equipment testing require on-site specifications and conditions to be confirmed before the course starts. Actual online, hybrid, or on-site format is announced per cohort; listing a six-month course does not automatically commit all three formats to run.
Assessment and Completion
Complete designated modules and phase assignments, submit integrated project and pass final review. Evaluation focuses on identifying information needs, evaluating multi-source evidence, developing analysis supporting decisions, and outcome accuracy, process documentation, expression, and professional responsibility. Specific grading, resubmission, and re-review procedures will be announced before the course begins; those who do not complete assessment do not automatically receive a completion certificate.
Successful completion and assessment lead to an institution-issued professional course certificate.
Skills and Career Applications
Can be used for business intelligence, market research, and strategic analysis support tasks. Course projects can serve as personal learning outcomes or portfolio materials; actual positions require evaluation in combination with existing education, experience, and employer requirements.
Fees and Application
Contact admissions for course tuition and payment information. Online and on-site use the same six-month full course fee. Before formal admission, tuition, practical conditions, other fees, and payment terms will be provided; pre-application does not require payment of tuition.
Admissions email: admissions@espast.fr.
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