Bachelor in Marketing
Understand customers and develop marketing activity across brands, digital channels and commerce. Learn to research a market, prepare a campaign and evaluate results rather than relying on impressions alone.
Programme overview — Bachelor in Marketing
Understand customers and develop marketing activity across brands, digital channels and commerce. Learn to research a market, prepare a campaign and evaluate results rather than relying on impressions alone.
Paris College of Commerce and Financial Management — FINCOM Paris.
Learning outcomes
- Consumer insight report: apply the methods introduced in consumer behaviour and explain the evidence, choices and limitations.
- Market research project: apply the methods introduced in market research and explain the evidence, choices and limitations.
- Brand positioning proposal: apply the methods introduced in brand and communication and explain the evidence, choices and limitations.
- Digital campaign plan: apply the methods introduced in digital and content marketing and explain the evidence, choices and limitations.
- Customer journey review: apply the methods introduced in e-commerce and customer journeys and explain the evidence, choices and limitations.
- Campaign evaluation and final portfolio: apply the methods introduced in marketing measurement and explain the evidence, choices and limitations.
Learning content and competency modules
| Module | Learning content | Assessment evidence |
|---|---|---|
| Consumer behaviour | Customer needs, purchasing decisions and research ethics | Consumer insight report |
| Market research | Research questions, surveys, interviews and competitor analysis | Market research project |
| Brand and communication | Brand identity, positioning and communication planning | Brand positioning proposal |
| Digital and content marketing | Search, social media, content planning and channel selection | Digital campaign plan |
| E-commerce and customer journeys | Online retail, conversion journeys and customer service | Customer journey review |
| Marketing measurement | Campaign indicators, budgets and interpretation of results | Campaign evaluation and final portfolio |
Study progression
- Year 1: foundations in business, communication and the first two specialist modules.
- Year 2: develop professional methods through the middle specialist modules and applied cases.
- Year 3: integrate specialist practice in a final project, written report and oral defence.
Projects and practice
Campaign evaluation and final portfolio. Project work documents the question, research or analysis, recommendations and limitations. Cases use public, simulated or authorised business information.
Online teaching and assessment
Online learning combines reading, exercises, business cases and staged project work. Moodle supports resources, assignment submissions and feedback. Assessment includes module assignments, applied cases and a final project with an oral defence. Detailed schedules, assessment weightings and reassessment arrangements are supplied before teaching begins.
Entry requirements
Evidence of secondary education or equivalent study. Applicants submit education records, a CV and a motivation statement.
Teaching-language requirements and any required translations are confirmed by admissions for the intake.
Diploma
Students who complete the required modules, assessments and final project receive an institution-issued diploma. The precise award wording and study agreement are supplied before enrolment.
Career development
Marketing assistant; digital marketing coordinator; market research assistant; brand support roles. Further study and employment depend on the receiving institution’s or employer’s requirements.